Introduction:

2015 is here and Nike have dropped their latest track spikes for sprint athletes, the Superfly Zoom R4, in new colorways. As an elite sprinter myself, I thought I would give a rundown from my perspective.

First thoughts:

I ordered these Superfly R4’s in white. Visually, these spikes look very impressive. The elegance of the crisp white upper contrasts well with the brilliant sheen of the spike plate, providing a classy chrome appeal on the exterior. Also in the box are the standard array of plastic spikes, spike key, and bag for transportation.

Design:

The flywire technology Nike uses here on this spike [...]

Adriaan Brits is a marketing consultant with particular expertise in Digital Marketing and International Maketing, focusing on issues of cross-cultural negotiation and business growth in challenging circumstances. His latest book is called

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