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JetBlue
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JetBlue

by Giuseppe TovarDecember 11, 2013

JetBlue Airways is an American, low-cost airline belonging to the airline’s Airways Corporation.  The company has corporate offices in Forest Hills, close to Queens in New York City. Its main base is located at JFK International Airport.

In 2001, it began its operations in the Long Beach Airport which is located in Long Beach, California, and then in Boston, Massachusetts at the Logan International Airport, in 2004. The airline also has operations in Fort Lauderdale, Washington-Dulles, as well as at the Orlando International Airport. This airline services are mainly destinations in the United States, with some flights to the Caribbean, Bahamas, Bermuda, Mexico, Colombia and Peru.

The airline maintains a corporate office in the state of Utah in Cottonwods Heights, and in Darien, Connecticut a satellite office. It is an airline that is not syndicated.

David Neeleman founded the company in February 1999, under the name “NewAir”.  In September of that same year, the airline was granted a total of 75 routes in the JFK International Airport, and the official authorization from the United States was received in February 2000, starting the airline’s operations on February 11.

The founders of the airline had thought initially calling it “taxi” and therefore use the color yellow to associate the new airline to the city of New York. This idea was scrapped for a number of reasons: the negative connotation of taxis in New York; the ambiguity of the word taxi with regard to air traffic control; and threats of the inverter JP Morgan to remove $20 million of the $128 million of the total initial funding of the airline, unless they agreed to change the name. In the city of Trenton, New Jersey the founders of the airline also saw use as their base of operations, but this idea did not prosper. On March 26, 2009 they announced trips to San Jose, the capital of Costa Rica. In mid-2009, it began daily flights on the route that linked the cities of Orlando, Florida in the USA and Bogota in Colombia.

On October 11, 2007, the airline’s service announced that it would spread to the Caribbean with service to St. Maarten and Puerto Plata beginning on January 10, 2008. With these additional destinations, this airline’s service extends to a total of eleven destinations Caribbean/Atlantic including the cities of Bermuda, Aruba, Cancun, Nassau, Aguadilla, Ponce, San Juan, Santiago and Santo Domingo in the Dominican Republic.  It would give service to 56 destinations in eight countries before early 2008.

On 13 December 2007, the airline announced their intention to sell the 19% of the company to the German Lufthansa, pending the approval by the American authorities. After the purchase, Lufthansa indicated that its intention was to find the operational cooperation with JetBlue.

On August 4, 2008, the Associated Press released that the airline would replace their recycled pillows with an “ecofriendly” package that passengers will have to buy. Each package will cost $7, and will included a coupon from the retailer Bed, Bath and Beyond for $5. This decision is the latest in a series of movements designed to increase the income.

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About The Author
Giuseppe Tovar
1 Comments
  • Erik
    December 11, 2013 at 2:43 am

    I flew JetBlue 26 times in a 3 month period from DCA to BOS. It is a marvelous airline and it was a pleasure to fly. The best is the space for the legs, the hostesses and pleasant flight in entertainment. The flight attendants use baskets of chips and put the soft drinks in the pockets of their apron. I like. Then there is the in-flight entertainment that makes flying seem to be much more short and pleasant. I’ve noticed that the rates are generally competitive with American or Delta but it’s worth it in my opinion.

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